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Question: Discuss about the Impact of Market Technology on Marketing Research in todays Business. Answer: Introduction The consideration is about how the technology works with the marketing development and utilizing the perspective with search engine results. The social network, with sponsored online retail content, online reviews and ratings is depending upon the blog posts and the web development. On the consumer side, the marketing standards for ResMarket Pty in Sydney are set with the integration into everyday life. The information is available depending upon the social networks and setting the browsing behavior. ResMarket Pty in Sydney works on the efficiency with the effective collection of the data where the major research tool is social media. The track is about how the effective system is able to analyze the specific areas like the specific forums. (Hair Lukas, 2014). Impact of technology on Marketing Research The impact of technology has focus on the internet where the product and the consumer lifecycles are changing mainly due to the technology. Here, the integration or related services are for the financial and estate services where price, internet is considered as a great source of information. The company needs to provide with the best services, product and the after-sale services. Here, with the technological advancement is set with the major impact on the marketing research makes use of the biometrics. The automation is based on the will to express and share the volumes with market researchers. (Parasuraman Grewal, 2000). The improved computational speeds are set with the optimized pricing and targeting strategies with advanced tools to analyze the market research data. The sellers are also getting benefits for the advancements with the ability to offer the customized range for analyzing the market research data. The sellers are also working with the ability to offer and setting th e customized range of product offerings. (Hair et al., 2000). ResMarket Pty in Sydney can work on the improvement in the technology with the ability to access a wide range of the secondary research. The conduct is for the qualitative research through social media monitoring where one can easily conduct the focus groups through the technology. It will allow the interaction with the people across the geographic boundaries with in-depth interviews. The consumers of the research need to understand about the gathering of data with driving the change in market research process. The market research is about the ability for the organizations to approach for the customer base where there are combinations for the behavioral analysis and enrichment of the data. The new technologies enable the collection of trends like the market research with the potential customers, so that there is a need to work on the marketing survey partners. ResMarket Pty in Sydney works on the transformation of market research where there is a need to require the skills that yield for the unfiltered feedback. The data enhanced data analysis works with the increased streams of data to collect, with the setup to strengthen the customer relationship management. The use of the advanced analytics is for the power and customer retention that will help in improving the long-term loyalty. The increased importance is defined through the KPIs with the creation of the new research roles. Benefit adoption with new technology The product, price allows information with the ease to set and handle the price competition fiercer. The communization includes the package with new products and services set at a lower price with high volume, and low value approach. The development is based on the direct marketing and allows the segments to be targeted in a profitable manner. The competitors need to work on allowing the smaller players to compete with the big players. The promotional interactivity with advertising, direct marketing and the public relations and setting the capturing of customer information. The direct marketing is aligned with the digital prints for the promotional materials with the direct focus on the communication with key customers and clients. The enabling of the market is set with Agile market research with the software set for the rapid iterations. (Malhotra, 2007). Conclusion The organization and consumer works on the important factors where ResMarket Pty in Sydney handles the big data and diversified distribution opportunities. The products and the consumers are combined with the identified target market from the data that figures out the channels depending upon the market trend to use. The technology is based on ability to highlight and collect the process with the real-time requirements. The technological advancement is based on involves the integrations with the multiple data sources, with permitting a holistic view of the situation. The motivational data could be integrated with the passive collection of data, with the biometric measurements through the use of wearable devices. (Aaker et al., 2008). References Aaker, D. A., Kumar, V., Day, G. S. (2008).Marketing research. John Wiley Sons. Hair Jr, J. F., Lukas, B. (2014).Marketing research(Vol. 2). McGraw-Hill Education Australia. Hair, J. F., Bush, R. P., Ortinau, D. J. (2000).Marketing research: A practical approach for the new millennium. Irwin Professional Publishing. Malhotra, N. K. (2007).Marketing research an applied orientation. Pearson Education India. Parasuraman, A., Grewal, D. (2000). The impact of technology on the quality-value-loyalty chain: a research agenda.Journal of the academy of marketing science,28(1), 168-174.